Yoyo Zhou is Head of Network Distribution and New Media for Phoenix CNE, the European head quarter of the largest independent multiplatform broadcaster in China, Phoenix TV Group, which covers over 180 countries/regions around the world, with an estimated audiences of over 350 million.
As a bridge connecting Europe and Africa with the greater China Region, Phoenix CNE brings to its European and African audience an uninterrupted stream of political and business information and a variety of entertainment programs through a wide distribution network. The channel broadcasts its Chinese programs 24/7 to 91 countries and regions in Europe/Africa, and reach more than 60 million households.
Yoyo Zhou is responsible for licensing, developing and maintaining the channel’s distribution networks in Europe and Africa, as well as overseeing the strategy, development and delivery of the channel’s new media innovation. She also has project managed numerous integrated cross-channel marketing campaigns through TV, Digital, Print publications and On Ground activities.