Vigor Sorman

Vigor Sörman, Founder & CEO of Splay. In less than 3 years Vigor has built up a digital media house for the next generation of creators with operations in 10 countries. Splay connects social media stars with brands like Unilever, Pepsi, Procter & Gamble, McDonald’s and L’Oréal across all social media platforms. With a social reach of 136 million Splay is a power house to reach the millennials.


  • 2012- CEO Splay
  • 2009-2012 Head of International Development at Meter TV (Part of Shine Group). The largest production company in Sweden.
  • 2003-2009 Producer/Developer Meter TV.
  • 2000-2006 TV host on TV4 (När & Fjärran). Biggest commercial broadcaster in SE.
  • 1999-2000 Journalist at Dagens Nyheter. Biggest newspaper in Sweden.


  • 2000-2003 Master in TV Production at Dramatiska Institutet.