Murali leads ActiveVideo’s marketing and product management efforts for the flagship platform of CloudTV. His focus is on raising awareness of CloudTV and the application of cloud rendering of user experiences to solve device and experience fragmentation. Murali brings a track record of success in applying marketing as a galvanizing force for translating disruptive technologies into mass-market deployments yielding billion dollar revenue engines.
Murali joined ActiveVideo after five years with Cisco Systems, where he led the service provider video and mobility solutions marketing groups. He was instrumental in defining, shaping and launching Cisco’s Videoscape product line, which was given “top honors of show at CES 2011” by ZDNet. Most recently Murali held global responsibility for strategic marketing of Cisco mobile Internet solutions with wireless and wireline operators, spearheading their push into small cells and pioneering indoor location technology. Prior to Cisco, Murali led the global IP Video marketing program for Alcatel – seeding the market and helping establish Alcatel as a technology and revenue leader in the market. Murali holds an MBA in Management from Michigan State University and a BSEE in Electrical & Computer Engineering from the University of South Carolina.