Sachin Sathaye

VP, Product Strategy & Marketing

Sachin is a visionary marketing executive with extensive experience and recognition in capturing market transitions and new market opportunities in telecom and media industries. Currently Sachin leads ActiveVideo’s product marketing efforts for the flagship software platform of CloudTV.  His focus is on helping service providers, media companies and CE vendors cross the chasm by raising awareness of CloudTV and the application of cloud based rendering of user experiences to solve device and experience fragmentation. 


Prior to joining ActiveVideo, Sachin held senior management positions during his 14 years at Cisco in marketing, business development and network consulting organization. Sachin was instrumental in developing Cisco’s IP Video vision for the video entertainment market as well as defining shaping and launching Cisco’s Videoscape product line. Most recently Sachin helped Cisco in defining Mobile Video strategy and solution and driving its adoption by wired and wireless operators.


Prior to that Sachin helped Cisco in taking leadership role in carrier Ethernet market by driving marketing strategy and market adoption of Cisco’s ServiceFlex solution.


Sachin has Masters in business administration and bachelors in computer science from Pune University.