A 23-year veteran of the industry, James has been a pioneer of digital marketing and media from its early days. During his career he has founded three agencies. His first, Media Business North is now part of Mediacom. The second, Diffiniti, went on to become the largest digital marketing and media agency in the UK and is now part of the global iProspect network. After spending four years as Chief Digital Officer for IPG Mediabrands, part of Interpublic Group, James is currently the Head of International Agency Relationships at AOL, the Internet giant that has quietly been reinventing itself as a digital media powerhouse. He has also just published a book, Think More Analogue, Be More Digital in which he explores the vital importance of the real world and of traditional media in driving the digital behaviour of consumers. He examines how this can drive better digital communications and strategy. See more at http://analoguethinking.com/.