Graeme Hutcheson

Head of Sky Adsmart
Sky Media

Graeme Hutcheson is Head of Sky AdSmart, Sky’s revolutionary new platform that serves different ads to different Sky households watching the same programme based on a variety of targeting attributes.

Prior to joining Sky, Graeme was Head of Video and Emerging Platforms at Specific Media, and responsible for launching their commercial video on demand solutions to market.  He spent the first twelve years of his career working at media agencies, Mindshare and Mediacom where he held roles in TV investment trading, implementational planning and emerging platforms.