Germaine Ng Ferguson

General Manager, Integrated Solutions & Analysis, Emerging Business
StarHub Ltd.

Germaine is a veteran in advertising with experience across TV, print, outdoor, mobile and web.    

Germaine is responsible for the overall strategy and business development of the advertising business in StarHub. She is in charge of integrated advertising product development, advertising solutions across platforms such as TV, digital, mobile and direct. She also oversees media research insights and trade marketing for StarHub Advertising.

 The award winning Smart Targeting solution which was recognised at the Singapore Media Awards 2014 for Most Innovative Contribution to a Campaign by Media Owner, was the brainchild of Germaine. She is also responsible for spearheading the development of StarHub SmarTAM, Singapore’s first Television Audience Measurement system using Return Path Data (RPD) technology.

 Prior to StarHub, Germaine spent five years with a leading outdoor media company in Key account partnerships. She also spent seven and half years managing the largest media representative and advertising agency in Myanmar that she co-founded