Claudius Boller is the Vice President for Digital and Business Development at Universal Music Group MENA. Since 5 years he is responsible for the strategy and establishment of a sustainable digital entertainment market, licensing, music marketing and brand partnerships in the Middle East and North Africa. Claudius has specialized in connecting international and local music platforms, labels, licensors, technologies and distribution channels in order to maximize monetization. To achieve this Claudius also partners with leading consumer brands, media companies and agencies to collaborate on unique marketing activities and product bundles to bring fresh music to new audiences.
Before Claudius joined Universal Music Group, he was Vice President for Business Development at arvato in Dubai and Hamburg, a subsidiary of Bertelsmann Group.
Claudius is a senior manager with 14 years in international experience within marketing, media music, and tech industries.
About Universal Music Group International:
Universal Music Group is the world’s largest music and music publishing company with a market share of more than 50% in digital music space. Universal Music and its music labels represent international and local artists such as The Rolling Stones, Lady Gaga, Justin Bieber, Madonna.