Ben Pyne will give a glimpse into the future of media distribution and how Disney|ABC is navigating today's volatile television landscape by focusing on three pillars of content, consumer and culture. He will share how Disney|ABC continues to find success using distinct business models for different markets, while consistently creating content that transcends generations and geography. He will assert that Disney|ABC’s future performance will be tied to its laser-focus on using new tools to surprise, delight, serve and engage the consumer better than ever before. Finally, he will affirm how the future of television is being shaped right now, and why there has never been a better time to work in the television industry.
Having recently launched All 4, this presentation will focus on the how Channel 4 is transforming its new digital ‘hub’ beyond that of a pioneering ‘catch-up’ service through the addition of more original online content.
At its core the business of video and now digital video is about connecting viewers with the content they want, profitably. While the threat of technological disruption is real, it also offers the opportunity to innovate, securing a stronger position in the evolving industry value chain.